Response to Kmbonham:
This blog was very to the point and made everything clear and understandable. It was straight-forward and gives affective examples to help the reader understand. The only criticism I have would be to make the blog post longer than it is.
This blogger talked about how ethos, pathos and logos are all used in visual arguments, the effectiveness of each and examples of each. They talk about how these are the most obvious and most used in visual arguments as well. Ethos is using the stance of character as a visual argument. Pathos is using emotional appeal and logos is using logic or reasoning to get the point across. They give an example of how pathos is used, such as in a military commercial that makes the viewer seem insubstantial or fragile and make it seem the only way to be strong and respected is by joining the military.
A specific part of this blog I found interesting was the other example of pathos, using the image of a sad puppy in a humane society. The blogger talks about how the ad wants the viewers to sympathize with the dog, feel badly about it, and feel as if they need to do something about it. They also supplied a specific picture of a visual argument with a puppy and the message to "adopt."
This reminds me of a certain pathos visual argument I have seen that appeals to feeling happy and using the product in order to fulfill this need.
Response to Bianka's Blog:
This blog was also very easy to comprehend, well thought-out, and used specific examples and sources to back up their information. The length was very good and the voice was clear through the writing.
This blogger specifically talks about pathos, or emotion, as mentioned above. This is the use of feelings to appeal to the target audience as a way of getting the message across. They mention, directly from a source, how pathos is an extremely powerful and effective tool in visual arguments. These visual arguments can even make the viewers yearn for something or seek emotional pleasure. This blog also talks about how humor is often used to be memorable to an argument and opening up the viewers eyes in a relateable way.
Specifically in this blog, I found most interesting how the blogger brought their own opinion into how they find pathos to be a very effective way of making them want to do something to support the argument. However, the blogger thinks sometimes the visual arguments can be too strong and push the viewers to do the opposite of what the advertisement is suggesting. This is true in making the targeted audience uncomfortable instead of emotionally-driven to act.
I also can relate to how humor is used in making an argument extremely effective because by using laughter, the message is lessened if it is a touchy subject. It is also not as forgettable if it makes the viewers laugh because of the creative sense.


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